Skills
SEO, Google Analytics/SEMrush
Sitecore, WordPress, Drupal, WCMS
Salesforce, Mailchimp
Storytelling, Copyediting
CMS transitions
Current Role
APA, MLA, Chicago Manual
Adobe Creative Cloud
ClickUp, Workfront, Monday, Trello
Figma
Strategic communications
Canva
Branding
Siteimprove
AI models and prompting
Qualtrics
Work History
Promoted to department Communications Manager on account of excellent professional relationships, increased demand, and years of data-driven results (SEO & Data)
Managed comprehensive B2B and B2C digital marketing and strategic communications for the Department of Radiology & Imaging Sciences and the Indiana Alzheimer’s Disease Research Center at the largest medical school in the U.S.
Crafted effective audience journeys by creating and editing content for various channels, graphics and paid ads for social media, designs for print, or imagery and stories for email messaging (Adobe Creative Cloud, Canva, Salesforce)
Managed web presences (public and intranet) and monitored SEO, site accessibility, and metadata by defining lead nurturing programs and conducting A/B testing leading to better user experience, improved Google rankings, and increased program applications (SEMrush, Google Analytics, and Siteimprove)
Planned, executed, and measured marketing campaigns by evaluating trends, utilizing Qualtrics where beneficial, optimizing data for larger school/university strategic goals, and achieving open rates of 65-70% and click-through rates of 4-5% (Graphs) via Salesforce
Communications Coordinator, 2017-2022
Office of Strategic Communications & Visual Media
Departments of Radiology & Imaging Sciences, Neurology, Psychiatry and the Indiana Alzheimer’s Disease Research Center
Promoted to one of the first Communications Coordinators to support dedicated areas within the school
Boosted digital efforts via web migration, editing, and providing web training (Concrete5 -> WordPress -> Sitecore)
Strengthened area ability to utilize audience journeys via digital presences, newsletters, social media graphics, brochures, videos, flyers, PPT, and annual reports
Remained current on emerging technologies by attending lectures/conferences and incorporating programs like Canva, Salesforce, LiveWhale, and Smartsheet into daily/weekly tasks
Created, implemented, and improved department/school brand identity through Salesforce Marketing Cloud reaching audiences of over 2,500/month
Oversaw press releases by guiding execution and ensuring news highlighted keywords, supported audience journeys, and correlated to school strategic plan
Led videography efforts, collaborating with freelancers or taking the helm in filming, interviewing, and editing (Canva or Premiere Pro)
Took initiative in pursuing stories untold as seen in the In the Margins series, which highlighted health disparities among the LBGTQ+ community
Presented and successfully executed a new social media strategy to meet goals for education programs by citing important data and collaboration from school leadership
Connected with doctoral students and faculty members via interviews, leading to storytelling and improved marketing efforts for future area digital presence
Co-led division in website migration (Concrete5 -> WordPress)
Acted as brand liaison and created a vital relationship between division and larger school communication efforts
Content editor and producer for a biomedical podcast series called, Pathways
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GenAI 101 Certified
Indiana University, 2025
BFA, Creative Writing
University of Evansville, 2011
Study Abroad, Creative Writing/British Studies
Harlaxton College, 2008 -
Transgender and Nonbinary Radiology Focus Group
Organized and led a focus group highlighting the need for improved patient care among LGBTQ+ individuals who encounter radiology services. This focus group has now become a standard for the department, inviting many nationally recognized physicians for lectures and inciting change for future education models.
IU School of Medicine
2022-2024
75th Anniversary Event
Oversaw design and messaging to over 2,000 people
Department of Radiology & Imaging Sciences
IU School of Medicine
2022
“In the Margins” article series
Researched and interviewed several experts for a series of articles focusing on the disparities in healthcare faced by many LGBTQ+ individuals
IU School of Medicine
2019-2021
Web Migration
(Conversion from Concrete5 to WordPress)
Various departments, centers, and programs
IU School of Medicine
2016-2018 -
Staff Mentoring Program
Mentor
Indiana University Indianapolis
2025-2026GenderNexus
Communications Consultant
2024-2025Transgender and Nonbinary Radiology Focus Group
Co-Leader
IU School of Medicine
2022-2024LGBTQ+ Interest Group
Co-Leader
Department of Radiology & Imaging Sciences
IU School of Medicine
2021-2024Diversity, Equity, and Inclusion Committee
Communications Leader
Department of Radiology & Imaging Sciences
IU School of Medicine
2019-2024Staff Affinity Council
Communications Subcommittee Leader
IU School of Medicine
2022-2023Fall Creek Owners Association
Treasurer
2021-2023Inklings of Calgary & Inklings of Indy
Founder & Organizer
Inklings of Calgary (2016) & Inklings of Indy (2017-2020) -
Stock Associate, 2016-2017
World Market
Carmel, INStock Associate, 2014
World Market
Ann Arbor, MIStock, Sales and Inventory Associate, 2012-2014
Bed, Bath & Beyond
Ann Arbor, MIBarista, 2010-2011
Penny Lane Coffee House
Evansville, INMarketing Intern, 2009
Cannon Cochran Management Services
Danville, ILTour Guide and Admissions, 2007-2011
University of Evansville
Evansville, IN
